PPC Performance Improvements for a North Jersey B2B Provider

A B2B firm wanted better lead quality from paid search while reducing wasted ad spend in non-target regions.

The Challenge

Campaigns were generating clicks but too many low-fit inquiries. Geographic targeting, ad-to-landing alignment, and negative keyword coverage were not tuned for sales-qualified lead standards.

Our Approach

BelBir restructured campaigns by service intent, tightened geo controls to North Jersey priorities, and paired each ad group with conversion-focused landing pages. We introduced weekly search-term pruning and lead-quality feedback loops from sales.

Key Results

-28%
Cost per qualified lead
+43%
Sales-qualified lead rate
+2.4x
Pipeline value influenced

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